Let’s face it, not every product on Amazon is going to be a fidget spinner or a tech gadget. Most products, as they should be, are normal, everyday objects that aren’t intended to stand out. However, great looking photos are still just as important for ordinary, utilitarian products to help distinguish your listing from the competition. A photo also serves to communicate the purpose and function of your product to the customer.
Let’s examine something incredibly cut-and-dry: rotary blades. Now, you may not be teeming with excitement at the thought of this product, but it has real value to many customers, and it’s important to capture the blades in a way that is creative, attractive, and functional. Here’s one possible shot for them:
This image conveys varied lighting to give what is normally a flat product some depth, and it also serves to show off features like product count and size. Finally, the image is spatially and aesthetically pleasing, and is more likely to draw the customer in.
Here’s another example of how one might photograph this product. This image shows everything that the box for the product contains, and uses a more eye-catching black background to distinguish the clear case the blades come in, an element that would have been difficult to capture on a white background.
Finally, let’s examine a more extreme example with another cut-and-dry product: small industrial magnets.
The image above is partially photographed, partially edited together in post to give what is normally just a gray circle with no depth, a greater sense of movement and character. It’s still a simple image, but helps give the listing more personality, and clearly conveys the product to the consumer.
Simple products don’t have to have boring images! In fact, they present a great opportunity for hyper-functional images that draw in the customer’s eye.
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