Above is a super quick video to show you what it looks like to cut out a clear product in order to give it a pure white background for use on Amazon. This may seem complicated at first glance, but it can be easy to do in a couple steps once the process becomes familiar. I’m using an application on the iPad called ProCreate, but the same thing can be done in pretty much any sophisticated image editing platform. Here’s a breakdown of how to do it.
You may be used to just bringing the exposure up in your images until the background is close to a pure white, but that will often overexposed your products. In some cases, such as working with white or clear products, it will make the photos totally unusable. Instead, you’re going to need to manually cut out the product through the editing process. Other applications might call this something else like a masking tool or a scissors tool, but it usually operates in this same way. Ideally, you want to work in an image editor that lets you create layers. If so, you want to cut the product out with either your mouse cursor or with a stylus, and then put that cutout on a separate layer above the background. As seen in the video, you can then either get rid of the background completely, or bring up the exposure in the background (bottom layer of the image), which will keep the shadows reflected on the white background. After this, you’re free to adjust the colors, contrast, highlights, etc. in your image as you see fit. That’s it!
The image in the video is sped up, but in reality it only took me about a minute and a half to do the whole edit. It will take longer at first, but once you get the hang of it, manually masking a product (like in the video) will give you incredible image results.
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